Marketing for Property When marketing yourself for Below Market Value properties or indeed any type of property investment it is important that you have a number of different strategies. Here are just a few to get you going: Estate Agents. Here is where most people tend to give up. They go into an estate agents’, they will ask for some cheap deals, and they will be politely shown the door. Or they will be shown overpriced properties which do not fit their criteria. It is important that you start to build on-going relationships with estate agents so that they begin to trust you. Then they will know that when a good quality deal comes through you will be in a position to take it.